Today, e-commerce is rapidly expanding as a way of doing business in the modern world due to its advantages and benefits. The purpose of this study is to extract dimensions and criteria for providing electronic trust arrangements in B2C services, improving the internal More
Today, e-commerce is rapidly expanding as a way of doing business in the modern world due to its advantages and benefits. The purpose of this study is to extract dimensions and criteria for providing electronic trust arrangements in B2C services, improving the internal processes of the business environment, and also determining the importance and priority of each criterion to ensure electronic trust in order to gain the trust and satisfaction of the customer. A mixed method of research is employed includes: litrature review, field study and opinion gathering alongside of statistical techniques. The statistical population includes all expert customers of online stores in the city of Tehran, among which random sampling has been done. Questions in the context of the electronic trust and provision of e-business services and their priority in relation to each other, are discussed through inferential statistics. The results of the data analysis show that there is a meaningful relationship between the 12 criteria identified and customer's trust. The results obtained in the context of the conceptual framework show the impact of three dimensions of psychological, technical and legal, according to the criteria and indicators of electronic trust
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